2025 Top Trending Toys for Kids

Top 10 Trending Toys for Kids in 2025

Looking for the perfect toy in 2025? These trending picks combine fun, learning, and the kind of excitement kids can’t resist. All listed products below are either from Toys and Sweets or good potential alternatives.

1. STEM & Educational Kits

Hands-on STEM toys are still big. Kids love building, experimenting, and seeing what they create.

Featured from Toys and Sweets:

  • Geared-Up Gadgets — build five fun gadgets (helicopter, spinner, aircraft launcher, etc.) while learning about gears and transmissions.

  • Other Educational Toys collection options: Toys and Sweets has ~ 40 educational / STEM toys that are great for this category. 

External pick:
Melissa & Doug Slice and Bake Cookie Set — A wooden play-food set that encourages coordination and imaginative play.

2. Sensory & Fidget Toys

These are great for focus, calm, and just fun textures kids can’t get enough of.

Featured from Toys and Sweets:

  • The Sensory Toys collection is active, with many fidget or sensory play options.

  • The What’s Hot section has trending fidget and sensory items.

External pick:
NeeDoh Gumdrop — A squishy, textured stress / fidget ball kind of toy.

3. Building Sets & Blocks

Creativity + hands = winners. Building sets help with spatial reasoning, problem solving, and imaginative play.

Featured from Toys and Sweets:

  • Under Building / Blocks, many options are listed in What’s Hot.

  • LEGO & similar building-theme sets appear in the Building Sets & Blocks section.

  • External pick:
    LEGO Bluey's Family House with Memory Game — Combines building and a memory game, especially good for younger builders.

4. Plush / Comfort Toys

Kids still love something soft. Plush toys for snuggling, comfort, or imaginative pretend play stay relevant.

Featured from Toys and Sweets:

External pick:
Cookeez Makery Pop‑Tarts Toasty Treatz Toaster — It’s a plush toy with a fun surprise-plush/ scented treat twist.

5. Board Games & Interactive Family Games

Games that families can enjoy together, or ones that add new twists to classics.

Featured from Toys and Sweets:

  • The Educational Toys and What’s Hot sections include board games and strategy games.

  • You’ll find “Perfection Refresh,” “Zingo! 1-2-3,” etc. in Educational Toys. 

External pick:
Sesame Street Cookie's Counting Jar — A counting and number recognition game for toddlers, with sound and play features.

6. Collectible / Surprise Toys

Kids love the mystery: blind bags, surprise boxes, little collectibles to trade.

Featured from Toys and Sweets:

  • The Grab N Go category is robust, and there are mini-figures type surprises in What’s Hot. 

  • Trading cards & Mystery Boxes are also trending in their product lineup. 

External pick:
MGA's Miniverse Make It Mini Diner Series 4 Mini Collectible — A surprise collectible themed around mini snacks / desserts.

7. Outdoor & Active Play

Especially for good weather, but also for indoor large-space play: balls, scooters, ride-ons, etc.

Featured from Toys and Sweets:

  • Outdoor Fun category is one of their main toy categories. 

  • What’s Hot → Outdoor Fun items are featured there. 

8. Pretend Play & Role Play Sets

Kids love acting out scenes — kitchens, shops, food, adventure, etc.

Featured from Toys and Sweets:

External pick:
Kid Connection 100‑Piece Play Food Set — Great for imaginative cooking and shop scenes.

9. Arts, Crafts & DIY Kits

Hands-on creativity is timeless. Kits that let kids build, paint, craft, design.

Featured from Toys and Sweets:

  • Arts N Crafts is a main line. 

  • Educational Toys / What’s Hot include craft-based kits.

External pick:
Hasbro Play‑Doh Kitchen Creations Rising Cake Oven Playset — Craft + pretend + sweets-themed fun.

10. Tech / Interactive / Mixed Reality Play

Augmented reality, interactive sound / light, app integration—these toys bridge physical and digital.

Featured from Toys and Sweets:

  • Their Educational Toys section includes some VR / interactive type sets. 

  • What’s Hot → shows some tech-enhanced items.

Final Thoughts & Recommendations

The top toy trends for 2025 are all about engagement: whether sensory, imaginative, interactive, or collectible. When you shop from Toys and Sweets, you’ll find real-stock items that hit many of these trends — things like building kits, plush comfort toys, educational games, and surprise/collectible products.

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